Nuts; Not just what Southwest Airlines serve to the passengers on their aircraft, but also how the management and their practices appear to the public.
The book talks about the unconventional methods of people and situation management undertaken at Southwest Airlines. The courage to go beyond convention stems from the courage and attitude of the co-founders Herb Kelleher, Rollin King, Gary C. Kelly. The book also talks about the struggles faced by the company even before the first flight took off from the ground and how the employees who started off with the company seem to have that attitude of struggle literally built into them.
The book starts with how the airlines is hugely successful to date and also talks about a good number of situations that exhibit the nature of the airlines. It then goes on to talk about the various fields (management, opportunity seeking/ building, customer service, employee practices etc) in which the airlines has abandoned or literally, shunned convention and achieved tremendous success.
Once you read this, you can understand where airlines like Indigo get their inspiration from. (on a separate not, as far as Indigo is concerned, they are doing a pretty good job to have taken this idea and Indian-ised it. Hope they have read this book as well and will prevent the mistakes that other copy-cats did).
The book talks about the unconventional methods of people and situation management undertaken at Southwest Airlines. The courage to go beyond convention stems from the courage and attitude of the co-founders Herb Kelleher, Rollin King, Gary C. Kelly. The book also talks about the struggles faced by the company even before the first flight took off from the ground and how the employees who started off with the company seem to have that attitude of struggle literally built into them.
The book starts with how the airlines is hugely successful to date and also talks about a good number of situations that exhibit the nature of the airlines. It then goes on to talk about the various fields (management, opportunity seeking/ building, customer service, employee practices etc) in which the airlines has abandoned or literally, shunned convention and achieved tremendous success.
Once you read this, you can understand where airlines like Indigo get their inspiration from. (on a separate not, as far as Indigo is concerned, they are doing a pretty good job to have taken this idea and Indian-ised it. Hope they have read this book as well and will prevent the mistakes that other copy-cats did).
Well. The book has a lot of advice for use by managers and professionals at the end of every chapter. But even if you don't read it for the advice, you could read it just to see how much fun it working for the company must be. And to see to what extent convention can be (and has been) challenged
The book was written by Kevin & Jackie Freiberg with a foreword by Tom Peters.
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